Chanel has recently launched Les Beiges, a line of healthy glow sheer powder that comes in five shades of beige, offering maximum impact and coverage that allows natural beauty to shine. The shades meet the needs for all different kinds of skin, from Asian to Caucasian. It also protects skin against UVA rays with SPF 15.
The face of the campaign is none other than Brazilian beauty and former Victoria’s Secret Angel, Giselle Bündchen. She was chosen because, according to the brand, she is “modern, independent and positive, [Gisele] is also a nature lover who has a healthy lifestyle and enjoys the great outdoors.” The campaign was shot famed fashion photographer Mario Testino back in 2012.
Bundchen, who gave birth to her daughter, Vivian Lake a few months ago, is no stranger to beauty campaigns. She has been the face of Max Factor, but this is her first time representing Chanel.
Click on the link to view their ad:
- Watch: Gisele Bundchen in the new Chanel Les Beiges film (fashion.telegraph.co.uk)
- beauty.news: Gisele Bundchen Radiates in New Chanel Ad (chictoronto.com)
- Cosmetic Celebrity Campaigns – The Gisele Bundchen Chanel Advertisements Endorse the Actress (TrendHunter.com) (trendhunter.com)
- Gisele Bundchen is the new face of Chanel make-up (fashion.telegraph.co.uk)