The Japanese beauty brand does know how to celebrate a milestone. To celebrate 140 years making women even more beautiful, they put their first product, Eudermine Revitalizing Essence, back in shelves.
This formula keeps skin hydrated anytime, anywhere, because it adapts to the climate where you’re at, regardless of the season. It also softens skin, removes dead cells, and improves tone and texture. The coolest think is that they kept the design of their original bottle (the product was fist introduced in 1897) that gave it its popular name, “Shiseido’s Red Water.” If you wish to get one of these scarlet bottles, they will be available for a limited time at the price of $60 US Dollars per bottle. Not too bad, right? 😉
As a gift to US customers, the company added a set of blotting papers, only available in Japan. And if you are a Facebook user, check out Shiseido’s page and post a wish on their virtual Wishing Tree (go to https://www.facebook.com/shiseido). For every 140 wishes posted on their Facebook page, the company, in collaboration with the New York Restoration Project, will plant a cherry blossom tree. So pretty and so environmentally friendly! 😀
- Happy 140th Anniversary, Shiseido! (vanityfair.com)
- Brand Spotlight: Shiseido (dualshow.com)
- 360° Protection Only From SHISEIDO (joeychong.wordpress.com)
- Falling back in love with powder – Shiseido Maquillage Lasting Powdery UV EX (anonymoushedonist.wordpress.com)